{"id":13030,"date":"2024-02-16T17:54:00","date_gmt":"2024-02-16T15:54:00","guid":{"rendered":"https:\/\/truyol.com/blog\/?p=13030"},"modified":"2026-01-30T12:08:24","modified_gmt":"2026-01-30T10:08:24","slug":"como-disenar-el-menu-restaurante-aplicando-la-ingenieria-de-menu","status":"publish","type":"post","link":"https:\/\/truyol.com\/blog\/como-disenar-el-menu-restaurante-aplicando-la-ingenieria-de-menu\/","title":{"rendered":"Ingenier\u00eda de men\u00fa: C\u00f3mo dise\u00f1ar el men\u00fa restaurante"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13030\" class=\"elementor elementor-13030\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9226669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9226669\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5100499\" data-id=\"5100499\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad5f24 elementor-widget elementor-widget-heading\" data-id=\"6ad5f24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La ingenier\u00eda de men\u00fa es fundamental para optimizar el men\u00fa restaurante. Abordamos los conceptos b\u00e1sicos que todo profesional del dise\u00f1o gr\u00e1fico debe conocer para dise\u00f1ar el men\u00fa restaurante aplicando los resultados de esta estrategia de marketing gastron\u00f3mico.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cea45eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cea45eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69644c76\" data-id=\"69644c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f448990 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5f448990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"#ingenieria_menu1\">\u00bfQu\u00e9 es la ingenier\u00eda de men\u00fa y para qu\u00e9 sirve?<\/a><\/li>\n<li><a href=\"#ingenieria_menu2\">Clasificaci\u00f3n de platos<\/a><\/li>\n<li><a href=\"#ingenieria_menu3\">Conceptos clave de la ingenier\u00eda de men\u00fa<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d4df046\" data-id=\"3d4df046\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b8be3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b8be3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9066a4e\" data-id=\"9066a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b3e46 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"89b3e46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/ingenieria-del-menu\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"305\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA.jpg\" class=\"attachment-full size-full wp-image-17561\" alt=\"EBOOK INGENIER\u00cdA DE MEN\u00da\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-300x57.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-1024x195.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-768x146.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-1536x293.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e373c79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e373c79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38629af\" data-id=\"38629af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-511ad11 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"511ad11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/ingenieria-del-menu\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1450\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil.jpg\" class=\"attachment-full size-full wp-image-17562\" alt=\"EBOOK INGENIER\u00cdA DE MEN\u00da\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-300x272.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-1024x928.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-768x696.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-1536x1392.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fea94c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fea94c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee81a84\" data-id=\"ee81a84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b79fdf elementor-widget elementor-widget-text-editor\" data-id=\"9b79fdf\" data-element_type=\"widget\" id=\"ingenieria_menu1\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es la ingenier\u00eda de men\u00fa y para qu\u00e9 sirve?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8faad2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8faad2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e4ea13\" data-id=\"6e4ea13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-829450f elementor-widget elementor-widget-text-editor\" data-id=\"829450f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La ingenier\u00eda de men\u00fa es una t\u00e9cnica que se encarga de medir la popularidad y el margen de beneficio de los platos.<\/strong> El objetivo principal es determinar la rentabilidad de cada plato y tomar decisiones acerca de sus precios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-012e8a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"012e8a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-655f97c\" data-id=\"655f97c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167d1e5 elementor-widget elementor-widget-text-editor\" data-id=\"167d1e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero la ingenier\u00eda de men\u00fa va m\u00e1s all\u00e1. Esta t\u00e9cnica b\u00e1sica para la gesti\u00f3n de restaurantes y otros negocios del sector se convierte en <strong>una estrategia de marketing gastron\u00f3mico<\/strong> al aplicarla en la estructura del men\u00fa restaurante. Conocer los platos m\u00e1s y menos rentables es fundamental para sacar el m\u00e1ximo potencial a la carta restaurante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df11bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df11bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c73ea3\" data-id=\"6c73ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e08d41 elementor-widget elementor-widget-image\" data-id=\"1e08d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2024\/02\/disenar-menu-restaurante-carta-pinza.jpg\" class=\"attachment-full size-full wp-image-13104\" alt=\"C\u00f3mo dise\u00f1ar el men\u00fa restaurante aplicando la ingenier\u00eda de men\u00fa\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Carta restaurante con pinza para cafeter\u00eda con carta de brunch.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eddf46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eddf46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c725a25\" data-id=\"c725a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3023c07 elementor-widget elementor-widget-text-editor\" data-id=\"3023c07\" data-element_type=\"widget\" id=\"ingenieria_menu2\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Clasificaci\u00f3n de platos seg\u00fan la ingenier\u00eda de men\u00fa<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1316e8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1316e8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b28785\" data-id=\"5b28785\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3596eaa elementor-widget elementor-widget-image\" data-id=\"3596eaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"760\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2024\/02\/infografia-ingeneria-de-menu.jpg\" class=\"attachment-full size-full wp-image-13090\" alt=\"tipos de platos seg\u00fan la ingenier\u00eda de men\u00fa\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a28804c\" data-id=\"a28804c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddaf637 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"ddaf637\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2321\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">Platos estrella<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2322\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">Platos caballo de batalla<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2323\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">Platos puzzle<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2324\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2324\" aria-expanded=\"false\">Platos perro<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">Platos estrella<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2321\" tabindex=\"0\" hidden=\"false\"><p><strong>POPULARIDAD ALTA \u2013 RENTABILIDAD ALTA<\/strong><\/p>\n<p>Se trata de los platos que m\u00e1s se piden y los que mayor rentabilidad aportan al negocio. Hay que incentivar su consumo y convertirlos en insignia de la cocina.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">Platos caballo de batalla<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2322\" tabindex=\"0\" hidden=\"hidden\"><p><strong>POPULARIDAD ALTA \u2013 RENTABILIDAD BAJA<\/strong><br \/><br \/>No interesa darles mucho protagonismo al dise\u00f1ar el men\u00fa restaurante, pero son necesarios para contentar a la clientela.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">Platos puzzle<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2323\" tabindex=\"0\" hidden=\"hidden\"><p><strong>POPULARIDAD BAJA \u2013 RENTABILIDAD ALTA<\/strong><\/p>\n<p>Estos platos no tienen mucha salida, lo m\u00e1s conveniente es retocarlos para hacerlos m\u00e1s atractivos.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2324\" aria-expanded=\"false\">Platos perro<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2324\" tabindex=\"0\" hidden=\"hidden\"><p><strong>POPULARIDAD BAJA \u2013 RENTABILIDAD BAJA<\/strong><\/p>\n<p>Aportan muy poco margen de beneficio y, adem\u00e1s, no gustan demasiado. Lo m\u00e1s l\u00f3gico ser\u00eda eliminarlos de la propuesta gastron\u00f3mica, pero en ocasiones se mantienen para dar un toque de prestigio al resto o porque ayudan a atraer a otros p\u00fablicos. <\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34ab577 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ab577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e9bb8\" data-id=\"73e9bb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caf829a elementor-widget elementor-widget-text-editor\" data-id=\"caf829a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El equilibro perfecto<\/strong> es un men\u00fa restaurante en el que abunden los platos estrella, un n\u00famero limitado de platos puzle y el m\u00ednimo n\u00famero de platos perro. El resto de los platos ser\u00e1n caballos de batalla, platos populares sin demasiada rentabilidad, pero que son claves para la clientela.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3ce1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3ce1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c18a62\" data-id=\"1c18a62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2250df7 elementor-widget elementor-widget-text-editor\" data-id=\"2250df7\" data-element_type=\"widget\" id=\"ingenieria_menu3\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conceptos clave de la ingenier\u00eda de men\u00fa para auditar el men\u00fa restaurante<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b0aba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b0aba5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1221906\" data-id=\"1221906\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a26da9 elementor-widget elementor-widget-image\" data-id=\"4a26da9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"933\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2024\/02\/disenar-menu-restaurante-deluxe-con-barra.jpg\" class=\"attachment-full size-full wp-image-13103\" alt=\"C\u00f3mo dise\u00f1ar el men\u00fa restaurante aplicando la ingenier\u00eda de men\u00fa\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Men\u00fa restaurante dise\u00f1ado a partir de los resultado de la ingenier\u00eda de men\u00fa.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64aab11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64aab11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f9bf71\" data-id=\"8f9bf71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef8930 elementor-widget elementor-widget-toggle\" data-id=\"8ef8930\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1491\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1491\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Layout<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1491\"><p>Se trata de la disposici\u00f3n de los platos en la carta restaurante. Hay estudios de neuromarketing que han determinado \u201cel tri\u00e1ngulo de oro\u201d de la carta.<\/p><p><a href=\"https:\/\/truyol.com\/blog\/2022\/03\/08\/cartas-restaurante-para-aumentar-la-facturacion\/\" target=\"_blank\" rel=\"noopener\">Consulta el mapa de calor<\/a> para conocer los puntos en los que m\u00e1s nos focalizamos al leer la carta restaurante.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1492\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1492\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Los platos estrella<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1492\"><p>Usa t\u00e9cnicas visuales como iconos, recuadros o aumento del tama\u00f1o de fuente, muchas de las propuestas m\u00e1s rentables se quedar\u00e1n fuera de los puntos calientes de la carta restaurante.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1493\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1493\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Estrategia de precios<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1493\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1493\"><p><strong>N\u00fameros estilizados.<\/strong> Los precios complejos con muchos decimales no gustan. Nuestro cerebro prefiere los n\u00fameros redondos. Pero cuidado, los precios con muchos ceros se asocian con lo m\u00e1s caro.<\/p><p><strong>Los importes con decimales<\/strong> tipo 12,99 se relacionan a productos de baja calidad. Es mejor utilizar m\u00faltiplos de 5 como, por ejemplo, 12,95.<\/p><p>Aqu\u00ed introducimos la t\u00e9cnica de <strong>\u201cconfrontaci\u00f3n de precios\u201d.<\/strong> No es m\u00e1s que situar un plato caballo de batalla o un plato perro con un importe alto, al lado de un plato estrella para que su precio parezca m\u00e1s razonable e incentivar as\u00ed su consumo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1494\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1494\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Nombres y descripciones<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1494\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1494\"><p>Usa nombres propios, como \u00abLasa\u00f1a de la Nonna\u00bb o \u00abReceta original de Yucat\u00e1n\u00bb, aporta personalidad y confianza.<\/p><p>Esm\u00e9rate con la descripci\u00f3n de los platos para hacerlos m\u00e1s apetecibles.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1495\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1495\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pon en valor el producto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1495\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1495\"><p>Indica el origen de los ingredientes para elevar la percepci\u00f3n de la cocina y justificar el precio del plato.<\/p><p>Se\u00f1alar la procedencia geogr\u00e1fica de ciertos ingredientes de renombre como el at\u00fan de almadraba o el lechazo de Le\u00f3n es obligatorio para informar a los comensales de la calidad del plato.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1496\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1496\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">La presentaci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1496\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1496\"><p>El <a href=\"https:\/\/truyol.com\/blog\/cartas-restaurante-originales\/\" target=\"_blank\" rel=\"noopener\">dise\u00f1o de la carta restaurante<\/a> tiene que representar a la perfecci\u00f3n la identidad del restaurante y su cocina. Es parte protagonista del <a href=\"https:\/\/truyol.com\/blog\/2020\/02\/13\/branding-gastronomico-la-carta-restaurante-como-elemento-diferenciador\/\" target=\"_blank\" rel=\"noopener\">branding gastron\u00f3mico.<\/a>\u00a0\u00a0<\/p><p>Factores como el <a href=\"https:\/\/truyol.com\/es\/hosteleria-y-restauracion\/cartas-restaurante\" target=\"_blank\" rel=\"noopener\">modelo de carta restaurante,<\/a> el tipo de papel para el men\u00fa restaurante o los acabados influyen en la percepci\u00f3n de los clientes y pueden justificar precios m\u00e1s elevados.<\/p><p>En <a href=\"https:\/\/truyol.com\/\" target=\"_blank\" rel=\"noopener\">truyol.com<\/a> encontrar\u00e1s un gran cat\u00e1logo de modelos de cartas restaurante con m\u00faltiples opciones para configurarla.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b8597b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b8597b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd3f3b3\" data-id=\"bd3f3b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd1dfc elementor-widget elementor-widget-text-editor\" data-id=\"5dd1dfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Gu\u00eda para aplicar la ingenier\u00eda de men\u00fa<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-664222a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"664222a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f921e2\" data-id=\"4f921e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29caf88 elementor-widget elementor-widget-text-editor\" data-id=\"29caf88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descarga el <em>ebook<\/em> donde exploramos con detalle<strong> la aplicaci\u00f3n de la ingenier\u00eda<\/strong> de men\u00fa en el dise\u00f1o de cartas para restaurantes: Profundiza en los<strong> conceptos clave,<\/strong> aprende a <strong>auditar men\u00fas restaurante,<\/strong> descubre <strong>t\u00e9cnicas espec\u00edficas<\/strong> para aplicar la ingenier\u00eda de men\u00fa y compr\u00e9ndelo con <strong>ejemplos pr\u00e1cticos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b844b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b844b4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b434fe\" data-id=\"5b434fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b2d315 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"4b2d315\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/ingenieria-del-menu\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1450\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil.jpg\" class=\"attachment-full size-full wp-image-17562\" alt=\"EBOOK INGENIER\u00cdA DE MEN\u00da\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-300x272.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-1024x928.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-768x696.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-movil-1536x1392.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bb438c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bb438c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-296c57c\" data-id=\"296c57c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e612e9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6e612e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truyol.com\/es\/ingenieria-del-menu\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"305\" src=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA.jpg\" class=\"attachment-full size-full wp-image-17561\" alt=\"EBOOK INGENIER\u00cdA DE MEN\u00da\" srcset=\"https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA.jpg 1600w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-300x57.jpg 300w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-1024x195.jpg 1024w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-768x146.jpg 768w, https:\/\/truyol.com\/blog\/wp-content\/uploads\/2023\/03\/ingenieria-menu-CTA-1536x293.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ec2e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14ec2e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c6d0c9\" data-id=\"2c6d0c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d65ff elementor-widget elementor-widget-spacer\" data-id=\"33d65ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los conceptos b\u00e1sicos para dise\u00f1ar el men\u00fa aplicando los resultados de esta estrategia de marketing gastron\u00f3mico.<\/p>\n","protected":false},"author":3,"featured_media":13085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[596,566],"class_list":["post-13030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-destacados","tag-cartas-restaurante","tag-hosteleria-y-restauracion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ingenier\u00eda de men\u00fa: C\u00f3mo dise\u00f1ar el men\u00fa restaurante<\/title>\n<meta name=\"description\" content=\"La ingenier\u00eda de men\u00fa explicada f\u00e1cilmente con los conceptos b\u00e1sicos y ejemplos para dise\u00f1ar el men\u00fa restaurante para aumentar el ticket. \ud83c\udf7d\ufe0f\" \/>\n<meta name=\"robots\" content=\"index, follow, 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